WELCOME

Aligning Beauty & Business

Empowering beauty professionals to seamlessly blend their passion for their craft with savvy business strategies. By igniting clarity and profitability through insights, and support needed to thrive. Unlock your true potential in the beauty industry and create a future where your passion and business goals are perfectly aligned.

I'm Marlena Evenson, and I empower beauty professionals to break free from limiting beliefs, achieve meaningful success, and build a lasting legacy in the industry.

With over 25 years in the beauty industry and 15 years as a successful small business owner, I'm driven to help beauty professionals turn their craft into thriving businesses. As a hairstylist, master esthetician, and licensed educator, I’ve mastered the blend of technical excellence and business savvy, and I'm eager to share this journey with you.

Through engaging workshops, personalized 1:1 coaching, and dynamic group coaching, I empower beauty professionals to achieve financial success while doing what they love. Let’s connect, grow, align, and propel our beauty businesses forward together! Join me on this transformative journey to combine your passion with business insight and unlock your true potential.

Work With Me

Live Events

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Professional Speaker

As a seasoned professional and dynamic speaker, I bring energy and expertise to every event, providing actionable strategies and inspiration. Discover the power of connection and the impact of shared experiences through engaging live interactions and speaking engagements.

Inspire and empower your audience towards success.

Unlock Your Full Potential

1:1 Coaching

Clarity and Direction: Gain a clear understanding of your passions and purpose in your business.

Growth Mindset Development: Cultivate a resilient growth mindset that enables you to overcome challenges.

Support and Accountability: Join a supportive network who encourage your journey.

Actionable Strategies and Tools: Access proven techniques and resources designed to facilitate lasting transformation and help you thrive in a life you love by defining success on your terms..

Group Coaching

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Workshops

Join our dynamic group coaching sessions designed to empower beauty professionals. Collaborate with like-minded peers, share experiences, and gain insightful strategies to transform your passion into a thriving business. Together, we'll focus on common challenges, explore innovative solutions, and create actionable plans that drive success. Elevate your journey with the support and wisdom of a community working towards shared goals.

Success Stories

"Marlena is the best, the greatest, kindest, honest and open person I know. She is so amazing at what she does.

Dana D

"Thank you so much always for your love, support and kindness. You have a real knack for listening and understanding and giving positive feedback with so much love."

Stacey H

"Marlena has helped me organize my thoughts and help me prioritize what needs to come first."

Nikki B

"Your example, our conversations and knowing your story that contributes to my journey. I can't tell you how empowering I feel today to CHOOSE for myself what I want in my life and what I don't want. It's a freeing feeling."

Rena F

"Marlena helped me realize that growth isn’t the same for everyone.

Selina D

FAQS

Q: What if I'm nervous about sharing in a group setting?

A: Our group environment is safe and supportive, encouraging open communication at your own pace. You'll find that others are often facing similar challenges, making it easier to connect and share.


Q: How can I overcome the limiting beliefs that are holding me back?

A: We'll work together to identify and break down the limiting beliefs that hinder your progress, using proven strategies to build a more empowering mindset.

Q: How do I define what meaningful success looks like for me?

A: Through personalized coaching, we'll explore your core values and passions to help you define and achieve what success truly means for you